Steps That You Can Follow In Order To Create A Web Design

Isn’t it frightening to think of creating your own website? Knowing how to use all of the appropriate tools and being an expert in layout and positioning. Do you want to hear the good news? That’s complete nonsense.

In truth, you don’t need to be a genius to create a web design creation, and that’s exactly what we’ll show you how to do in this simple guide. Let’s have a look at some of the things you can accomplish with your creativity in web design:

  • Defining the goal and strategy of your website
  • Investigating the most recent web design trends
  • Selecting a Platform
  • Making a branding decision
  • Adding content and optimizing it
  • Putting your website online
  • Along the process, we’ll be analyzing and improving.

Let’s get those creative ideas going, shall we?

Do you want to learn how to make a website?

This tutorial will show you how to create a website. Go to our step-by-step guide if you want to learn how to build a website.

Define the goal and strategy for your website.

It may seem obvious, but before you begin building your website, you must first determine its goal.

You should think about what your USP (unique selling point) is and how you want to come across, in addition to researching your sector and developing a content plan.

People aren’t irrational. People will see right through you if you put yourself out there solely to earn a profit or enhance your personal profile. Your website’s design is inextricably related to your brand, therefore it must appear genuine and engaging.

“A company’s ‘culture of purpose’ answers the fundamental questions of who it is and why it exists.” They have a purpose-driven culture that goes beyond business.”

What exactly are you attempting to accomplish?

The focus changes to what action you want visitors to do when they arrive on your website once your objective is clear. Is your website solely for the purpose of displaying data? To make a profit? To get people to sign up?

The answer to this question will ultimately determine the design and feel of your website. Any landing page, for example, is an important part of your ecommerce design.

Your landing page, according to Crowdspring, a leading digital branding firm, should be laser-focused on one product or deal, with a clear CTA (call to action) accompanying it.

Microsoft’s site serves as an example of how effective single-product targeting can be.

We spoke with Wolfgang Bruns, a conversion rate expert at a worldwide software firm, to take this a step further. We inquired about the relevance of having several landing pages for different types of visitors in order to adapt offers and products to each individual – a process known as customer segmentation.

What he had to say was as follows:

Expert recommendations

“Understanding your users is critical to any business’s success. It implies that you may personalize and modify the experience you provide in order to better meet their needs. This has a direct impact on the company’s bottom line.

“The first step toward a personalized user experience, and the financial success that comes with it, is segmenting your visitors to give a more relevant experience.”

CRO Manager Wolfgang Bruns

Do you want your web design to be handled by someone else?

Setting up a web strategy can be difficult, so the DIY method isn’t for everyone. That’s when Expert Market, our dependable partner, comes in. Their free comparison tool helps you locate the best web design services – customised recommendations are just a few clicks away!

Look at the most recent web design trends.

Although web design is constantly changing, there are some common themes that you may learn from. It’s crucial to highlight at this point that just because a web trend is popular doesn’t imply it’s good for you.

Because design is identified as the most significant component of a website by 48% of users, it’s critical to take your time and look at what your competitors are doing. Each industry will have its own own style, so you must decide whether you want to blend in or stand out.

According to Alex Vasili, a top brand expert, you should always conduct research by industry rather than by age or gender. He told us about web design when we asked him about it:

Expert recommendations

“There’s a lot to learn about color theory, such as which colors evoke certain feelings and how they put you in a certain mood.” I believe it depends on whether you’re attempting to disrupt or blend in.

“If you’re aiming to disrupt, you’ll need something that’s radically distinct from what the industry has to offer.” However, there are unmistakable patterns if you’re attempting to fit in.

“If you’re a tech company, you’ll probably go with blue, and if you’re a startup, you might go with a really colorful, fiery color.” The same may be said of your font. You’ll want a simple, clean design with plenty of whitespace.”

With the help of a web designer, you can stay on top of the latest trends.

If you have the funds, a web designer may assist you in creating a site that is ahead of the curve in terms of design trends.

For web design quotes personalized to your needs, we recommend using Expert Market’s web design comparison tool – it just takes a minute and is completely free! takes

This emphasizes the necessity of having a clear idea of what you want before beginning the physical design process. We’ll return to color in the ‘Branding’ section, but in the meantime, here are some current online trends to get you started.


When a user interacts with a website, micro-interactions are little animations that occur. When you’react’ to a post on Facebook, for example, the appropriate animated emoji will appear.

Facebook’s micro-interactions are flawless, providing an intimate user experience.
Micro-interactions are designed to give a website individuality. Micro-interactions add a personal touch to your website, making your users feel like they’re conversing with it.

Micro-interactions can take many different forms, such as clicking, hovering, scrolling, and so on, and they’re crucial for establishing a relationship with users. Although they may not be appropriate for major white-collar firms, most websites may benefit from some interactivity.


We’re afraid you’re wrong if you think you won’t learn anything about architecture in this guide. Brutalist web design is based on the construction of buildings in the mid-twentieth century, and while many people consider it to be ugly, it simply works.

Balenciaga, a Spanish fashion label, was one of the first large corporations to launch a brutalist website in 2016. And, like seasonal trends, brutalism has quickly gained popularity.

The no-frills site of Balenciaga is really simple, but extremely effective.

Brutalism is a basic, strong, and striking approach to web design that comes from the French term ‘brut,’ which means ‘raw.’ It’s not for everyone, but those wishing to shake up their sector should pay attention.

Support for Chatbots

Here’s a fact: corporations spend roughly $1.3 trillion on customer service requests each year. Chatbots are thought to be able to cut this by 30%.

Chatbots are no longer just novelties; they’re becoming increasingly important in customer-facing services.

Chatbots’ main benefits are their efficiency and cost-effectiveness. They work around the clock, allowing you to focus on other things. They also save you money on the cost of hiring customer support professionals.

Chatbots aren’t flawless, but their emotional intelligence and ability to deliver personalised support is always growing. There has never been a better moment to put one in than now.

Select a platform.

Isn’t a professional agency the first thing that comes to mind when you think of high-quality web design? While top organizations often perform admirably, they can be prohibitively pricey.

There is, however, an alternative: website builders and ecommerce platforms. These are DIY internet tools that let you design and build your own website without knowing a single line of code!

Naturally, there are a plethora of options available, all of which are of various quality, but we’ve done the research and found the best on the market. We can now provide the best possibilities for designing your own site based on a combination of expert research and extensive testing.

We’ll go over the top three possibilities for both ordinary websites and online stores in the sections below. But first, let’s talk about the elephant in the room: WordPress.

What about WordPress, for example? is a self-hosted, open-source CMS (content management system) – but all you need to know is that it’s the most popular website design platform.

WordPress is technically free to use and allows you complete control over the appearance and feel of your website. We say this because you’ll need to pay for web hosting, security, a domain name, and any other plugins or themes you need to get your website up and running.

The greatest problem with WordPress is that it isn’t actually designed for the average person. WordPress will be near-impossible to use unless you’re comfortable with code — or have the funds to employ a professional developer.

As a result, we advise users who are creating their own website to use website builders and ecommerce platforms.

Website Builders are used to create websites.

Website builders are the most effective way for non-tech whizzes to establish their own website, unless you’re looking to sell online. If you’re looking for an online store, go straight to our ecommerce platforms section.

We’ve compiled a list of the top ten website builders accessible today based on our extensive research. All of them cater to different purposes, but here’s a quick rundown of our quality scale:


There’s also a choice of 510 professionally designed templates, a slew of built-in functions, and a massive app store where you can download any extras you might require.

We can confirm that Wix lives up to the hype after thoroughly testing the platform. Take a peek at the results of our final investigation to see for yourself:

We also set up Wix sessions for average individuals like you to try their hand at designing their own website. These volunteers were astounded by how simple and quick Wix was to use, as well as the vast array of capabilities available. What they had to say was as follows:

“I was actually astonished that [doing a website] took so little time.” I didn’t expect it to be completed in an hour.”

“I enjoy the side menu where you can add photographs, apps, and other items because it’s simple and straightforward to use.”

The greatest website builder on the market is Wix. Sign up for the free plan and see what you think.


Squarespace takes great pride in its templates. Their cutting-edge designs are ideal for anyone working in the creative area, including photographers, artists, and graphic designers.

Squarespace also has a number of useful features. Here’s how it fared in our research in each of the major categories:

Squarespace was also a big hit with our users. Here are a few of their points of view:

“My website has a really clean and new appearance. I believe a large part of that is due to the design of the template I chose.”

“Unless you’re a designer, building a website on your own is a major challenge, therefore the fact that the templates offer industry-specific capabilities is a huge plus.” That is, in my opinion, one of the most crucial considerations [when developing a website].”

A 14-day free trial is available from Squarespace. Learn why it’s so popular among creatives.


Weebly’s help and support center has some excellent SEO recommendations. However, there is no ADI option (short for Artificial Design Intelligence, this is where a website builder uses information you provide to automatically create a site for you)
Weebly advertises itself as a website builder for everyone, although it mainly focuses on small company websites. It includes a large number of templates to pick from, as well as a drag-and-drop editor that is simple to use.

When you start looking at Weebly’s features, you’ll notice that there are hundreds to pick from, and the majority of them are fantastic! Take a peek at our scores to get a better idea of where Weebly excels:

Our users who used Weebly loved how it helped them structure their site and how it demonstrated to them that anyone can construct a website:

  • “I think Weebly’s templates are an excellent way to get your feet wet with website structure and presentation.”
  • “Overall, it was quite straightforward to use, and it dispels the misconception that [building a website] is extremely complicated.”

You may ‘test before you buy’ with Weebly’s free plan. Take a peek at what’s causing all the commotion.

Ecommerce Platforms: Website Design

Ecommerce platforms are similar to website builders in that they are designed to assist you in setting up an online store. Some are specifically designed for ecommerce, while others (such as Wix) are website builders with ecommerce capabilities.


Content does not instantly reformat if you switch to a different theme, which came first in our analysis for sales features and customer score
As the top ecommerce platform, Shopify stands head and shoulders above the competition. It comes with a variety of themes, all of which are tailored to your products, as well as more sales features than you can throw a stick at.

But it’s away from your website where Shopify really shines. By utilizing numerous channels and selling across various marketplaces and social media networks, the platform helps you to expand the reach of your online business.

Here’s how Shopify fared in our ecommerce platform evaluations:

  • Shopify gives you a gentle introduction to creating your own ecommerce website.
  • Shopify is different from other website builders in that it allows you to work mostly from a dashboard rather than an editor.

Because there is so much more to consider with online retailers – such as marketing, inventory, and shipping – having a central location to handle everything, including your website’s design, makes sense.

The 14-day free trial offered by Shopify allows you to acquire a good feel for the platform before deciding whether or not to invest.

Wix is an e-commerce platform.

  • “However, haven’t you previously discussed Wix?”
  • ” Sure, but creating an online store with Wix is a whole different ballgame!”

Although Wix can’t compete with Shopify when it comes to creating a ‘pure’ online store, it’s ideal for those who only want a retail component on their website.

Wix could be beneficial to anyone who sells items on the side. If you’re in a band, for example, your website will most likely be used to alert fans about upcoming shows and accept bookings.

However, you might wish to sell tour t-shirts, records, and branded instruments as well. Wix makes it simple to create an online store from the ground up or to add a retail section afterwards.

Wix offers appealing template designs to showcase your products and gain the attention of potential customers.
Based on our research, Wix received the following ecommerce-specific scores:

Squarespace and Weebly both provide online store pricing plans, so it’s worth looking at if you merely want to sell online.

Use Wix’s platform for free to determine if the online store plans are worth upgrading to.


BigCommerce, as compared to Shopify and Wix, is significantly more akin to the former. It was created specifically for online selling and is widely regarded as one of the best platforms for setting up an online store.

BigCommerce has an advantage over Shopify in terms of the number of built-in functionalities. You may end up paying significantly more than the typical monthly charge with Shopify to install a slew of applications, many of which are free to use with BigCommerce.

BigCommerce, on the other hand, is unquestionably more difficult to use than Shopify. Some of the phrases it employs are fairly technical, and the actual design of your site may become quite complicated – making it far from a beginner-friendly platform.

BigCommerce is a robust online store builder with a plethora of features.
Despite this, BigCommerce performed admirably in our research:

BigCommerce, we believe, is a platform for those who are both technically savvy and budget-conscious. It’s geared at small businesses, so anyone hoping to sell a few things each month would be better off using a website builder with ecommerce capabilities.

BigCommerce provides a 15-day free trial to help you get started.

You should have a much better understanding of what you need from a template now that you’re clear on the goal of your site, are up to date on the newest web design trends, and have a platform in mind.

A template, sometimes known as a theme, is the design of your website. Consider a template to be the basic structure of your home, before you fill it with all of your possessions.

Most platforms will provide you with a selection of templates to pick from, all of which are pre-filled with sample content.

Templates are typically organized by industry, making it easy to search through them and select ones that are relevant to you. Each category will include templates with built-in industry-specific functionality, saving you the time and effort of implementing them afterwards.

Wix offers 510 professionally designed templates in 15 different categories.

If you needed a website for your new coffee business, for example, you could look through the templates under ‘cafe.’ Because they are all linked to what a cafe website would require, most of these will already have a contact form, menu page, and contact information included into the template.

Before you start editing, you can preview any template to see how it will look – and, more importantly, whether it will meet your needs.

Using a coffee shop as an example, it’s worthwhile to see what other cafes are doing.

According to research, scrolling across a website rather than flicking between pages helps people access information faster. If your website only requires minimal information, a one-page template may be appropriate.

Make a decision on your branding.

It’s time to get started on your website design! Now it’s time to put everything we’ve learned into practice.

Consider how everything you do on your site ties to your entire brand when creating it. The color palette, font style, and artwork all contribute to telling your brand’s story. It’s critical that they all deliver the same message.

Color Palette

One of a brand’s most powerful communication tools is color. A trademark color, according to Color Matters, can increase brand identification by 80 percent.

People’s perceptions of color are influenced by a lot of psychology, so it’s crucial to understand how it’s employed in your sector. To assist you, we’ve created an infographic that explains what the various colors imply and how they’re utilized.

The majority of brands have a primary color and two or three secondary colors. The most popular color is blue, which appears in the logos of one-third of the top 100 companies.

Vibrant colors are the way to go if you want to keep up with recent trends on your website. Pantone, the color specialists, have named ‘Living Coral’ the color of the year for 2019:

Font Design

The font you choose, like color, has a significant impact on how visitors perceive your website. Because the average website visitor will only read around 20% of the text on any given page, it’s critical to captivate them with the right atmosphere.

White-collar organizations, of course, will prefer to adopt classic font styles. Fonts like Arial and Helvetica are associated with professionalism, therefore they’re appropriate for serious discussions.

A more joyful or whimsical brand, on the other hand, could want to experiment with more abstract fonts. However, striking a balance between intriguing and legible is critical – the last thing you want to do is alienate your audience.

It’s critical to select a font that is readable, adaptable, and consistent with your brand.
You should avoid using Comic Sans typeface as a general rule. Unless you’re throwing a kid’s birthday party, of course!


Visual material is great for generating clicks and engagement, but visuals also stick in the memory on a more basic level. According to one study, we only recall 10% of what we hear if we add an image – but we remember an astonishing 65 percent if we add a picture.

However, avoid overcrowding your website with images. While a large number of high-quality images may appear wonderful, they can cause your site to load slowly. Web users are impatient, and if your site takes too long to load, they will vote with their keyboards.

Fill in the blanks and optimize your content.

Now that you’ve decided what you want to include on your website, there are two things to consider: positioning and SEO.

The placement of your material on each page, as well as how it’s laid out, is referred to as positioning. Meanwhile, optimization is the act of fine-tuning content to help it rank higher in search engines like Google and Bing.

We’ll go into the details of both and why they’re crucial in the next sections.


People regularly absorb literature in a ‘F’ structure, according to research examining reading habits. Simply put, this means that website visitors will scan a page in the shape of an F.

This image is from a Neilson study in which the researchers tracked readers’ eye movements on a web page.

This is a famous example of how individuals read in the ‘F’ pattern.
This is why website navigation bars are almost usually located at the top of the page. It’s the first item visitors notice when they arrive at the site.

It’s a good idea to organize your content with this in mind, so that as many people as possible view the vital information.


When you make adjustments to your website in order to improve the quality or quantity of individuals who land on your pages, this is known as search engine optimization (SEO). Consider SEO this way:

The goal of owning a racing car is to win a race. You can have the most expensive car in the world, but what matters is what’s behind the hood.

You’re optimizing your car when you make changes to the engine, replace the tyres, or lighten the chassis. Although it may appear the same, you now have a far better chance of winning the race!

SEO is very similar. Although your site may not appear to have changed, changes to content, pictures, and responsiveness can have a significant impact on how well it ranks in search engine results.

Here are a few of the most significant things you can do when developing a website that is optimized:


Page titles and descriptions, also known as metadata, are the simplest way to tell Google what your site is about aside from the actual content. Metadata displays in search results, allowing users to learn more about your website before they click on it.

The majority of people are familiar with Google’s search results and how they are displayed on websites.

Compression of images

Images are frequently huge files. This means that having a lot of pictures on your site can slow it down, causing users to become impatient and abandon it before it’s entirely loaded. Bouncing off the page is what it’s called.

To put that into perspective, consider the following:

Webpages that load in two seconds or fewer have a 9 percent bounce rate, compared to those that take five seconds and have a 38 percent bounce rate.

Unbounce is the source of this information.

So, what are your options? Of course, picture compression!

There are a plethora of free internet compression programs available to help you minimize the size of your photographs. While it’s critical not to alter image quality, compressing images can have a significant impact on website loading times.

Alternative Text for an Image

Along with compressing images, telling Google what an image symbolizes is also an important aspect of SEO. Because search engines can’t’read’ photos like they can text, adding alt text to an image effectively aids them in understanding what is being portrayed.

Squarespace makes adding alt text to photos a breeze.

Because alt text isn’t displayed on your website until you modify it, you don’t have to stress about making it your most inspired work (as long as it’s representative of the image).

Responsiveness to Mobile Devices

This is a significant issue. In 2018, mobile devices accounted for 58 percent of all internet browsing. That’s why Google prefers websites that are mobile-friendly. If yours doesn’t, you’ve got a severe issue on your hands.

Most modern templates are mobile responsive, which means they will automatically resize your content to match different screen widths. If you want anything to seem differently to mobile users, it’s worth considering.

If you get this right, your users will have a better experience, plus you’ll get some big SEO brownie points. Additionally, it’s a fantastic method to make your website more accessible to a larger audience.

Internal Referencing

Internal linking is when you utilize a hyperlink to direct readers to another page on your site. When you mention something about which you have related content, you usually do this. Because you have multiple articles on the subject, this tells Google and the rest of the search engines that you are an expert on the subject.

Expertise, Authoritativeness, and Trustworthiness are abbreviated as ‘E.A.T.’ You may demonstrate search engines that you know your stuff by writing in-depth about a subject and internally connecting to more information connected to it, which should help you rank higher.

Create and publish your website.

Let’s take a brief look at what you should have accomplished by now:

Determine the goal of your website.

  • I did some competitive research and looked into the latest web design trends.
  • Have you decided on a platform and theme for your website?
  • Have you decided on your company’s identity? (color scheme, font style etc.)
  • You designed your website and optimized the material on it.
  • Now is the moment to double-check everything before going live!

Request that your family, friends, and coworkers examine the site in preview mode (which is available on all website builders and ecommerce platforms) to see if they spot anything wrong. You can even ask members of the general public to try it out and provide feedback.

The following are some frequent items to look for:

  • All of your links work properly and take visitors to the appropriate page.
  • Your information is all searchable and readable.
  • The home page is never more than three clicks away.
  • Your website looks fantastic on any device, including desktop, mobile, and tablet.
  • On any page, loading takes no longer than 5 seconds (use a free site speed tester to check this)

You may discover a plethora of UX (user experience) checklists online if you need further information. Before going live, it’s critical to be as thorough as possible. Consider it like the first night of a restaurant:

Your restaurant’s interior, menu, chefs, and entertainment may all be excellent, but if you’re understaffed, many clients will have a negative first impression, which is difficult to overcome.

Always double-check your website before launching it — first impressions are crucial. After that, you’re ready to publish your site and launch it into cyberspace!

Investigate and enhance

Congratulations! You now have a fully functional website. Isn’t it time for you to kick back and relax now? That’s not entirely true.

It’s critical to monitor the performance of your website. Without seeming like a pushy personal trainer, you must continue to work and improve!

Most platforms include built-in analytics, or at the very least an app you can download. You can also connect your site to Google Analytics so that you can track things like:

  • How many page views do you have?
  • The average amount of time people spend on each page.
  • What is the bounce rate of your website?
  • Rate of conversion (for ecommerce)

Behavioral metrics are a type of statistic that can assist you figure out which web pages want some attention. They also assist you in identifying areas where your SEO needs to be improved.

The analytics dashboard on Shopify is where you’ll find all of your data insights.
The reality is that a web designer’s work is never fully finished. Others will overtake you if you just sit back and appreciate your effort.

We’re not advocating you make adjustments on the fly, but staying on top of your site’s performance and changes in web design trends will help you a lot.

That’s all there is to it. You now have all of the necessary tools to create a website. Let’s take a closer look at those steps once more.

  • The 8 Steps to Creating a Website
  • Define the goal and strategy for your website.
  • Look at the most recent web design trends.
  • Select a platform.
  • Choose a template and begin modifying it.
  • Make a decision on your branding.
  • Fill in the blanks and optimize your content.
  • Create and publish your website.
  • Investigate and enhance

Make a note of this guide as your website design guide. You can always refer back to it if you have questions regarding best practices or basic design ‘do’s’ and ‘don’ts.’

Keep an aesthetic eye on your competitors, and don’t be hesitant to pick up some tips from the finest. If you follow the instructions in our article, you’ll be able to transform a drab design into a pleasurable browsing experience in no time.

Oh, and if you ever get stuck, leave a comment below and we’ll do our best to assist you!

The reality is that a web designer’s work is never fully finished. Others will overtake you if you just sit back and appreciate your effort.

We’re not advocating you make adjustments on the fly, but staying on top of your site’s performance and changes in web design trends will help you a lot.


How much does a website design cost?

Free plans are available from a number of website builders. Even yet, if you’re serious about your site, it will cost you some money. A domain name, for example, costs $10-15 per year. If you’re on a limited budget, a cheap website builder plan, which costs approximately $5-15 per month, is a good option.

I’m not sure whether I should pay a site designer or do it myself.

It all boils down to three factors: your level of expertise, your budget, and your needs. Most people can easily construct a website using a DIY platform for very little money, but if your site is complicated, it’s advisable to hire a professional. Why not give Hibu a try if it describes you?

What is the most effective platform for creating a website?

Wix came out on top in our independent analysis as the best DIY website builder to use. It’s perfect for personal websites, small businesses, and people who want to sell a few items online. Shopify, on the other hand, is the greatest platform for full-fledged ecommerce sites, with a stunning array of designs and functionality.

Should I use a website builder or WordPress?

It’s a question of technical ability once more. WordPress is more powerful and artistically liberating than a website builder, but to construct a website, you’ll need a basic understanding of code. You’ll need to consider web hosting and security as well. The easier, more beginner-friendly approach is to use a website builder.

What are some ways to monetize a website?

Anyone can generate money online these days, from simple activities like selling stuff to more complicated concepts like lead generation. See our post on the 8 ways to make money from a website for more information on the various ways you can benefit.

The goal of Website Builder Expert is to give you with accurate information. That’s why we undertake our own study and get firsthand information. For more information, go here.